At Dearest Moment, your privacy matters as much as the memories you create with us. This policy explains what personal data we collect when you order personalised photo magnets, how we use it, and your rights under UK GDPR and the Data Protection Act 2018.
1. Who We Are
Dearest Moment Printery is operated by Hana Mama Ltd, registered in England & Wales (Company No: 14465685).
Registered address: 7-17 Yeoman Street, London, SE8 5DT.
VAT No: 432 6365 04.
Email: hello@dearestmoment.co.uk data is collected lawfully, fairly, and transparently, in accordance with UK GDPR.
2. What Data We Collect
When you place an order for personalised fridge magnets or use our website, we may collect:
• Contact details - name, email address, phone number
• Delivery address - for shipping your photo magnets across the UK and internationally
• Payment information - processed securely via Shopify Payments, PayPal or card providers (we never store card details)
• Photos you upload - used solely to produce your personalised magnets and deleted after fulfilment
• Usage data - pages visited, browser type, device, via cookie
How We Use Your Data
We use your data to:
• Process and fulfil your personalised photo magnet orders
• Send order confirmations and dispatch notifications
• Respond to customer service enquiries
• Send marketing emails (only with your consent - you can unsubscribe anytime)
• Improve our website and services
• Comply with legal obligations under UK law
4. Legal Basis for Processing
We process your data on the following legal bases:
• Contract - to fulfil your order
• Legitimate interests - to improve our service and prevent fraud
• Consent - for marketing communications
• Legal obligation - for tax and accounting records
5. Photos You Upload
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Photos you upload to create your custom photo magnets are:
• Used only to print your order
• Stored securely on encrypted servers during production
• Permanently deleted within 30 days of order fulfilment
• Never shared with third parties or used for marketing without your explicit consent
6. Sharing Your Data
We do not sell your personal data. We may share data with:
• Shopify — our e-commerce platform (GDPR compliant)
• Royal Mail / courier partners — solely for delivery of your magnets
• Payment processors — Stripe, PayPal (PCI-DSS compliant)
• Google Analytics — anonymised usage data only
7. Cookies
We use cookies to improve your browsing experience on dearestmoment.co.uk. These include:
• Essential cookies — required for the website and checkout to function
• Analytics cookies — Google Analytics (anonymised)
• Marketing cookies — only with your consent via our cookie banner
You can manage cookie preferences at any time via your browser settings.
8. Your Rights Under UK GDPR
As a UK resident, you have the right to:
• Access the personal data we hold about you
• Correct inaccurate data
• Delete your data (‘right to be forgotten’)
• Object to or restrict certain processing
• Data portability — receive your data in a portable format
• Withdraw consent at any time for marketing
To exercise any of these rights, email us at hello@dearestmoment.co.uk. We will respond within 30 days in line with UK GDPR requirements.”
9. Changes to This Policy
We retain your personal data for as long as necessary:
• Order data - 7 years (legal/tax requirement)
• Uploaded photos - deleted within 30 days of fulfilment
• Marketing preferences - until you unsubscribe
• Customer service records - 2 years
We take the security of your personal data seriously. All data is transmitted via SSL encryption (HTTPS), stored on Shopify’s GDPR-compliant infrastructure, and access is restricted to authorised personnel only.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available at dearestmoment.co.uk/policies/privacy-policy. Last updated: April 2026
12. Contact & Complaints
If you have any questions about how we handle your data, please contact us:
Email: hello@dearestmoment.co.uk
Address: Hana Mama Ltd, 7-17 Yeoman Street, London, SE8 5DT
If you are unhappy with how we’ve handled your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.
Ready to create your memories? Shop our personalised photo magnets - handcrafted in London with care.
