Hi everyone! I’m Hong, a 39-year-old mom of two, living in London UK
The story behind my business started all the way back in 2012, in the country where I’m originally from - Vietnam
That was the year I bought my very first iPhone and signed up for a brand-new social media app that had just launched: Instagram.
As long as I can remember, I’ve had a passion for photography - from hobbyist to professional. The idea of sharing photos on this tiny, beautifully curated grid felt like magic.
I loved everything about it: the filters (even the ones that feel super outdated now!), the simplicity, the creativity, the community.